⚠⚠⚠ This course number carries two genuinely different subjects in Florida. This page exists to say so, and to point you at the right guide. Do not assume the number tells you what the course is.
COM3003 is used by approximately four Florida institutions — Florida International University, the University of Central Florida, the University of North Florida and the University of West Florida — for two different courses.
| If your course is called… | …the subject is… | …and the guide is |
|---|---|---|
| Human Communication (the statewide title; used at FIU and, on the statewide record, at UCF and UNF) |
A communication theory survey. Theoretical foundations across interpersonal, small group, organisational and intercultural communication — an overview of the field and its research. | COM3003-SCNS |
| Integrated Advertising & Public Relations Concepts (University of West Florida) |
A professional foundation in two applied fields. Advertising and public relations methods, preparation of advertisements, industry research methods, and communication campaigns. | COM3003-UWF |
These are not two wordings of one subject. A survey of communication theory and a professional foundation in advertising and public relations are different courses with different content, different assessment and different follow-on sequences. Neither prepares a student for the other's upper division.
⚠ The Statewide Course Numbering System articulates on the number. That means the credit will transfer automatically between any two of these institutions — and a transfer evaluator matching on the number alone cannot tell the two subjects apart. The credit moves; the preparation does not. Nothing in the system flags the mismatch, because from the system's point of view nothing went wrong.
Beyond the titles and descriptions themselves, UWF's own prerequisite chains confirm it. UWF lists COM3003 as an alternative prerequisite for:
ADV3300 Advertising Media Strategy and Planning — "Prerequisite: ADV 3000 OR COM 3003"PUR4801 Public Relations Campaigns — "Prerequisite: (COM 3003 OR PUR 3000) AND PUR 3100"At UWF, COM3003 is interchangeable with the introductory advertising course and the introductory public relations course. A communication theory survey would not be. The number functions as an advertising and public relations gateway at UWF, and as a communication theory gateway elsewhere.
COM3003 is a gateway at UWF, an unresolved substitution can block next term's registration rather than merely a graduation audit.| Human Communication | Integrated Advertising & PR Concepts | |
|---|---|---|
| Where | Statewide title; FIU (documented), UCF and UNF (statewide record) | UWF |
| Credits | 3 | 3 semester hours |
| Prerequisite | none stated at FIU | COM 2713* (concurrency permitted) |
| Core content | communication theory; interpersonal, small group, organisational, intercultural | advertising and PR methods; advertisement preparation; research methods; campaigns |
| Gateway to | the communication major's upper division | UWF's advertising and public relations sequence |
| Guide | COM3003-SCNS | COM3003-UWF |
COM2713 — writing for communication; UWF's prerequisite for its version.ADV3000 / PUR3000 — the introductory advertising and public relations courses that UWF treats as interchangeable with COM3003.SPC1017 / SPC2608 — public speaking. ⚠ Neither version of COM3003 is a public speaking course; students looking for presentation practice want these.SPC3210 — communication theory at some institutions, which overlaps the Human Communication reading.PUR4801 — UWF uses this number for the campaigns capstone that most of Florida numbers PUR4800/PUR4800C. A second numbering divergence in the same sequence; if you are transferring into or out of UWF's advertising and PR programme, check both.When a single Statewide Course Numbering System number carries two genuinely different subjects, the Florida Course Repository publishes a guide for each subject plus this disambiguation page. The bare number is never allowed to hold just one reading silently, because that is precisely the trap this arrangement exists to prevent: a student or an evaluator who lands on the number and finds one confident answer has no way to know the other subject exists.
This is distinct from ordinary title drift, where institutions give one subject different names — that transfers cleanly and needs only a note. Here the subjects themselves differ.
Generated September 7, 2026 · Updated September 7, 2026